Work worth remembering:
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What I bring
endless
curiosity
just one more question
I want to know who your audience really is, what they already believe, and what actually makes them care. I'll happily disappear down an internet rabbit hole at midnight to find out. Work is only ever as good as the attention that goes into it.
sharp
strategy
millions, on the record
I’ve spent a decade spent making SaaS companies and one-person businesses the most obvious choice for their customers. I've built marketing functions from scratch and my strategies have generated literal millions in revenue. I’ve gotten my clients featured in the Wall Street Journal, GQ, Condé Nast Traveler, and more. Every choice I make is intentional.
two decades
of craft
self-taught since dial-up
I was fascinated by Adobe and building cute layouts on MySpace (love you, ♥) before I was old enough to drive. I’ve never stopped refining my creative instinct.
Now I'm a product marketer and a one-person studio with clients scattered across the country. Seeing a brand visually come to life is still my favorite part.
end-to-end
ownership
the brains and the beauty
I take data seriously, I take art seriously, and I don’t think those are mutually exclusive. It’s the era of the IC. With me, you get strategy and execution from the same person, so nothing gets lost between the plan and the asset that ships. Positioning, messaging, enablement, launch materials, all of it under one roof. Fewer handoffs, a shorter line between the idea and the work.
“Working with Alycia was like having a thought partner that intuitively understood the emotional core of my future brand... I chose to work with Alycia before I even knew exactly what my business would be because I had a gut feeling that she could bring something to life that was existing inside me.”
Past clients:
Brand and lifestyle photography:
“I think your gentle observation of things and your poetic soul make for a perfect branding photographer.”
