okay, but…

 

what does that even mean?

+ Strategy + Public Relations

Brand positioning, messaging, values, key goals, and strategic priorities

Customer and community-focused marketing tactics, such as email newsletters, press outreach, digital and social media marketing campaigns, and content creation

+ Creative Content

Brand-specific graphic design for print and digital, including advertisements, menus, event posters, social media graphics, and print publications

Branding, lifestyle, and portrait photography

Brand messaging including blog posts, email newsletters, and social media copywriting

Press materials: releases, elevator pitches, backgrounders, and company profiles

+ social media

An inventory of new content and custom social media photography

Photoshoots and on-site management or styling

Data reports to inform strategy, paid social media advertising, and hashtag/keyword recommendations

Brand ambassador duties: inquiry, comment, and complaint responses

+ Website Management

Full-service Squarespace or Shopify website design including Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategy, execution, and analysis with a Google Analytics setup and tour

Wordpress content management including Beaver Builder, Monster Insights, and Yoast SEO

Website content copywriting, including SEO back-end management

+ Community Building

Outreach campaigns for strategic groups and communities in your target audience

Influencer communications, agreements, and any needed arrangements with community members and brand ambassadors

Brand stewardship: guide content creators toward proper positioning

+ customer relationships

Virtual assistance including customer and client communications, email inbox management, and task flow management

Travel coordination and event management, digital file organization and to-do list creation

 
 
 

why Alycia?

 

My business Philosophy

We’re better together. My work combines my personal values of honesty and intentionality with my professional expertise as a small business marketing consultant.

Thoughtful design and brand storytelling has the power to transform a community experience. I am committed to building relationships rooted in trust, cross-team collaboration, and a people-first approach

my marketing goals

I’m here to give my clients a strategic advantage: to close the gap between customer and business by creating effective and valuable content.

I’m an idea generator and a resourceful advocate - a friend with the marketing strategy hookup. Using a deep understanding of brand narrative, strategic storytelling, and copywriting best practices, I have generated purpose-driven content to spark intrigue, drive audience engagement, and elevate brand perception across a variety of sectors.

my strategic approach

Unconstrained creativity and strategy-obsession allows me to build tailor-made solutions for all my clients. I leverage tried-and-true marketing philosophy with modern tactics, using all possible creative mediums and communication outlets to help clients engage and attract their ideal community and share their story with the world.

I have more than seven years of direct experience managing digital, social, and communications campaigns resulting in increased community engagement.

 
 

Past clients:

 
 

Brand and lifestyle photography:

“I think your gentle observation of things and your poetic soul make for a perfect branding photographer.”
— Kate Morrow, Adventures with Kate